How To Avoid A Pushy Label And Close More Deals.
When value is discarded, and price becomes the thrust of the pitch, pressure mounts.
Observations
Even unsophisticated buyers sense pressure. “Buy this now,” comes in many forms, non of which anyone finds enticing. When value is discarded, and price becomes the thrust of the pitch, pressure mounts. Lost deals, bad juju, frustrated buyers and sellers are the product of selling pressure.
Insights
“Please don’t confuse my enthusiasm for pressure,” is in every professional’s playbook. Conveying a product’s benefits, prior to price, ensures pressure is low and value is high. Buyers love to buy when the solution is right. The right solution is how well the benefit solves their problem.
Ideas
Unless you’re selling in a Mexican bizarre don’t act like it.
Sense pressure, relieve it by distinguishing enthusiasm.
Prioritize a buyer’s need to buy over a seller’s need to sell.
